On the market for only 12 days, 106 Shorebird Circle in Redwood City is now pending, and no longer being shown. There are no contingencies and we're counting down to the close of escrow.
How does one attract buyers to condo listings and get this type of result? The secret is a combination of proper pricing, proper preparation, and proper marketing.
First, one must find the right price point. Price too high and a listing withers on the vine; price too low and money is left on the table. Our market now is not one where any price will bring in offers. Appraisers are cautious, too.
Next comes preparation. Not only does the property need to be prepared to make a wonderful debut, behind the scenes work with disclosures, inspections, getting a preliminary title report, gathering HOA docs if any all come into play. Reading the information gathered is essential; know the property. Uploading all the documents so potential buyers can read and sign off on them before they make an offer increases chances for strong offers with short contingency periods and reduces the chance for a pending sale to fall apart.
Finally, one must find the unique quality of the property, what the benefits are. Every property has something special going for it -- our job is to recognize it and capitalize on it, to tailor our marketing to fit the property and the target buyer.
When these 3 steps are executed well, chances are great that the results will be pleasing to all parties.
Thinking of selling your home in the next 6 or 9 months? Interested in getting good results? Give me a call; let's talk.