Social Media Revolution take 2 - Just how has YOUR business been changed?

And here's another great take on the social medial revolution --

Remember a few years back when the question was asked Is social media a fad?  Sounds like a funny question today doesn't it?  I think we all know the answer is no.  But I got to wondering just how have things changed over the past couple of years because of this phenomenon?

Let's look back...  back when this the Social Media revolution hit the streets..   did you think it was just something new?  I think I did until the numbers being thrown around hit me smack dab in the middle of the eye!  Remember the 1st video that came that we watched last year called  Did you Know?   Here are some of the stats from that video:

  • 1 out of every 8 people met online
  • My Space if it were a country would be the 5th largest
  • there were 31 billion searches on Google every month (in 2006 that number was 2.7 billion)
  • the number of text messages being sent out every day exceeded the the total population of the planet

So now today, since we have embraced this new socialnomics revolution how has it changed us? 

Well there's a refresh of the original videos with some new statistics;

  • 96% of millennials have joined social network
  • now Facebook tops Google for weekly traffic in the US
  • now 1 out of 8 couples married met via social media
  • if Facebook were a country it would be the 3rd largest in the world above the United States!
  • 80% of companies use SM for recruitment
  • YouTube is the 2nd largest search engine in the world
  • there are over 200,000,000 BLOGS!!
  • 60 MILLION status updates happen on Facebook daily!
  • YouTube is now the 2nd largest search engine in the world

I did find it very interesting though that the refresh doesn't mention Twitter. 

What I take away from all of this is that I see the shift clearer.
  The shift that is happening is not just happening on the social side (albeit that's a biggy too) but on the way business is taking place  The way we do business has changed and it looks like it was changed exponentially.  There is something to this new Socialnomics.

Has your business model changed?  Let me know ~ I know I'm still working on ours!


 

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One Solid Rock!About the author:  Pamela is a Raleigh Realtor with The St. Peter HomeSelling Team at Prudential YSU Realty in the Raleigh NC (Triangle) area


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Comment balloon 9 commentsLottie Kendall • June 22 2010 08:39AM

Comments

I've had great success with social media over the last two years, but others have tried and failed. I think it has to be in your nature to work well. Have a great Tuesday!

Posted by Sam White, Integrated Marketing - Bryan College Station, over 8 years ago
I have to tell you though when I met my husband on line in 04, alot of people thought that was "scary" and worse than going to a bar to meet a man. And when we got married in 05 my husband would mention who he thought we should and shouldn't tell the story of how we met to. And I lived in the Houston, Tx area, I'm sure the younger people were more open to it than the people over 40, I was 42 at the time. Now, people almost assume when they know I'm not from the area, that we met online. NO ONE is turned off by our story of how we met online. And that was ony 6 years ago... I can tell you our busienss has changed in that other than we still use direct mail marketing, we now budget more for our online exposure and are planning on how to cut some parts of our DVD to put on Youtube of all things. That is a new one to me, never thought YouTube would be that great for our business. And Twitter definitely has its place, but not with our buisiness,
Posted by Mickey Mouse (Disneyland Real Estate) over 8 years ago

We use social media a lot. It's not only a great way to market but also to stay in touch! Thanks for the article!

Posted by Gina Tufano, Ask Gina & Company, Northern Virginia Real Estate (Ask Gina & Company with Pearson Smith Realty) over 8 years ago

Hi Sam - You're right; everyone has their own way of doing business, what they are comfortable with is usually what works for them.

Francie - your story exemplifies the change social medial has brought about. I still mail monthy newsletters, but almost everything else has shifted to online.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

Hi Gina - staying in touch is so easy with Social Media - and fun, too.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

Lottie, thank you so much for the vote with a re-blog.   Very kind of you!  I love reading Francie Brown's story.  What a true love story the 21st century way!!!  Here's to the next whirlwind that we all know is just around the corner!!!

Posted by Lee & Pamela St. Peter, Making Connections to Success in Real Estate (Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522) over 8 years ago

Good morning, Lee and Pam - Francie's story was great, wasn't it? Not many years ago it would have startled me, but not now. Our next whirlwind will be fascinating to see; hard to predict what, but easy to know it will be.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

Thank you for reblogging this post. Have a good weekend.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 8 years ago

Hi Gita --  wrote a great synopsis of social media, didn't they?

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

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