FAQ #9: What Do I Need To Do To Sell My Silicon Valley Home?

FAQ: What do I need to do to sell my Silicon Valley home?
happy Seniors
Since most people only sell a home 2 or 3 times in their life, they are full of questions and don't understand much about the process and decisions that need to be made. Since real estate is practiced differently in different areas, even within the State of California, I developed my:

Typical Marking Plan for


Residential Single-family homes


We are committed to providing quality service to all of our clients. To ensure that your property is marketed to an optimum level and receives high market exposure and value, the following services will be performed:


1.    Agree with seller on preliminary listing price, terms and financing. Sign listing agreement, excluding home from the multiple listing service until home is ready to be marketed in its best possible condition.


2.    Determine which fixtures (chandeliers, large mirrors, large planter boxes, etc.,) if any, will not stay with the house.


3.    Open escrow; order preliminary title report, environmental, geologic and tax reports. Review and discuss reports with sellers.


4.    Hire and meet vendor to draw up floor plan of house.


5.    Assist seller in completing various disclosure and other forms.


6.    Schedule pest inspection, home inspection, and any additional inspections as might be advisable, including initial meeting with staging firm, if any. Attend those inspections.


7.    Schedule any necessary and agreed upon repairs and updating. Begin blog posts focusing on various aspects of the property.


8.    Announce the upcoming listing to office and other real estate agent contacts. Begin a “coming soon” phone and e-mail campaign to colleagues and other contacts.


9.    Hire professional photographer to take exterior and interior shots of the property. Begin ad copy, photo flyers, etc., and review such with seller.


10.  Arrange advertising, both print and internet. Send mailings to neighborhood, clients, colleagues and other business contacts. Set up web site unique to this property, with its own web address. Prepare electronic marketing pieces. Order virtual tour.


11.  Submit listing to Multiple Listing Service. Install sign and keysafe. Schedule and host brokers’ tour and open houses.


12.  Listing, photos, and virtual tour to appear on numerous real estate web sites and blog sites.


13.  Follow up on open house interest and leads; call all agents who have shown the property; plan second weekend of open houses.


14.  Communicate with seller in predetermined manner, giving a status reports of all activity.


15.  Review pricing and create new marketing plan based on a 21-day cycle plan.

As you can see, selling a property in San Mateo County and the Silicon Valley can be quite complex, with numerous steps to the process. Make sure you have the proper Realtor® on your side to guide you through the steps, communicate clearly with you, and to implement a well planned marketing strategy.


--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®


CA DRE#10215160; 650-465-4547



Peninsula Living Business Page




Comment balloon 8 commentsLottie Kendall • June 01 2012 07:51AM


Excellent plan Lottie! You should have no problem securing and selling your listings!

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) about 8 years ago

Thank you, Barb. Most people have no idea what steps are involved in selling a home; this is the first step in their education!

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 8 years ago

This is an incredibly well thought out plan Lottie, your listing clients are lucky to have someone with experience and market savvy to help them sell their homes.

Posted by Nancy Laswick, Your REALTOR® For The Valley Of The Sun (United Real Estate) about 8 years ago

Lottie, that is good list. Sellers should definitely contact you to have a professional help them selling their home if they are serious in selling.

Posted by Morgan Evans, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) about 8 years ago

This is a great post! Good for sellers to know, I know it will help your up coming sellers.


Posted by Sussie Sutton, David Tracy Real Estate for Buyers & Sellers (David Tracy Real Estate) about 8 years ago

Thanks, Nancy. I bet you have a similar plan to share with your sellers.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 8 years ago

Morgan, it's all in the details, isn't it?

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 8 years ago

Sussie, I don't think most sellers are aware of all the steps it takes for a successful close. We really work as a team, don't we?

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 8 years ago