How much does a single day on market cost St Augustine home sellers?

Melissa Marro is a home stager in Florida, but her reasons for staging a home in Florida are the same reasons to stage your home here in San Carlos and the Silicon Valley in California.

Read her post; you'll find the statistics clearly make the point for staging the home - as do her pictures. Which room will a potential buyer find exciting?

How much does a single day on market cost St Augustine home sellers?

st augustine home stagingThink home staging is expensive? Try having a non-staged vacant home! I know the fear factor in a lot of homeowners is that they are already struggling to pay for all of the expenses that go along with vacancy, so staging just isn't an option. There just isn't any additional money available. Well, I would like to begin to get you to think about the real cost of an empty home on the market.
What are your expenses? 
  • Mortgage (principle, interest, escrow items)
  • HOA & CDD fees
  • Lawn maintenance
  • Utilities
  • Cleaning (please don't leave a home vacant and then not clean it - dead bugs, dust, and cobwebs will not sell it!)
  • A possible declining market value
Add all of your expenses and divide by 30 (it could be 31, but really this is just an approximation). This is your cost for a single day of vacancy. 
Did you know that staging a vacant home can reduce the days on market by 73% according to the Real Estate Staging Association? Did you also know that staging a vacant home can increase your offers by as much as 3-6%? 
Next question... What is the average days on market for your neighborhood? (Did you know that vacant homes take significantly longer to sell than occupied homes in the same neighborhood?) Now, multiply that number by .73. That's how many days you are likely to save by staging.
Finally, multiply the number of days saved (your number above) by the single day cost. That's how much money you'll save by staging. 

How much does a single day on market cost St Augustine home sellers? Still think it's cheaper to leave your home empty?


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Melissa Marro, grew up in St Petersburg, FL, and has spent her entire adult life moving. As the wife to a disabled Navy Submariner, Marro understands the stress of buying, selling and moving. In the 15 years of military service her family served, they moved 12 times, buying, selling, and investing in homes along the way. Finding a passion in real estate, Marro created one of the strongest home staging companies in the nation, before selling it and moving back to Florida. Settling down in the oldest city in the US, Marro now calls St Augustine home. 

In June 2012 Marro opened a new home staging company, Rave ReViews Home Staging and started selling real estate in the Sunshine State. While new to the area, Marro is not new to the business. Working in real estate since 2005, she understands the complexity of the market. In 2011, her Charleston based home staging company helped stage and sell more than $20 Million in residential real estate

For more information on buying or selling in the St Augustine, St Johns, Jacksonville, or Ponte Vedra area, visit or call Melissa Marro, Watson Realty, for more information (904-466-2093).

Professional Designations & Awards:

vacant property specialist Design Specialist 2009 RESA Pro Stager of the Year2012 product of the year

Creator of:

Online home staging consultations SAR home staging traininghome staging jacksonville st augustine

Member of:

National association of Realtors   Sales and marketing council  Northeast Florida Builders Association

--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®


CA DRE#10215160; 650-465-4547






Comment balloon 7 commentsLottie Kendall • August 08 2012 08:36AM


Thank you for the great education.  I learned so much from your post.
Posted by Lucas Taylor (Keller Williams Miami Beach ) over 8 years ago

Hi Lucas - Melissa is the one who deserves the thanks for writing it so clearly. I'm glad you spotted my reblog and found it of value. Have a great day,

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

Lottie, I missed Melissa's post so I am glad that you re-blogged it.  Thanks.  I will head over to her site.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) over 8 years ago

Wow, those are staggering numbers!  Thanks for sharing!  I guess with so many homes sitting vacant, you need to figure out a way to stand out from the crowd.  And most buyers don't have the imagination to see past decor issues and see the great bones a home may have.

Posted by Jennifer Chiongbian, Real Estate Broker - NYC (Specializing in all types of Manhattan apts & townhouses) over 8 years ago

That's an interesting analsys of how staging impacts sales.  I would not have figured the impact was quite that much.

Posted by Bryan Robertson over 8 years ago

Mary, I'm glad you found value in this reblog.

Jennifer, in our fast-moving market at present, places sell staged or not. BUT--the staging can make the difference in getting multiple offers or possibly only one. Staged homes create that "I want to live here" response from potential buyers.

Bryan, I found those statistics very interesting. Since our markets are selling quickly without enough inventory, I don't know if the stats for days on market are accurate here, but I'd hazard a guess that the home sales price difference is at least that much.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 8 years ago

Thank you for the reblog! Lottie! 

To the commentors, it still amazes me how much of a differnce home staging really makes and I've been doing this since 2005. Buyers simply cannot see past however the home is decorated. If it is an empty vanilla box, then it is not memorable and so it will continue to sit. 

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 8 years ago