How to Succeed in Selling your Silicon Valley condo, townhouse, house

How to Succeed in Selling your Silicon Valley Townhouse
A story about listing and selling 835 Woodhams Oaks Place, Santa Clara, CA 95051
835 Woodhams Oaks Place, 95051, living room

Proper Preparation + Proper Pricing + Proper Marketing + Proper Presentation = One Delighted Seller and One Happy Buyer!

  • 10/21/12 - signed listing agreement. Proper preparation undertaken (all disclosures and reports obtained, including HOA docs; interior painted; staging done; garden patio tidied, pruned and planted; professional photographer in; 'coming soon' campaign instituted)
  • 11/5/12 - revisited competition, recent sales. Proper pricing strategy discussed again
  • 11/6/12 - listed on the MLS. Marketing intensifies (mailers out; advertising in place; blogging continues; e-mail blasts; flyers prepared and distributed)
  • 11/8/12 - Presentation and Marketing continue with hosted Brokers' tour, 9:30-1:00 PM
  • 11/10/12 & 11/11/12 - Public Open Houses from 1:00 - 4:00 each day - over 100 groups through both days
  • 11/9-13/12 - Showings continue via keysafe and buyers' agents; numerous telephone calls ensued
  • 11/14/12 - Offers reviewed; some faxed in; some presented to me and the seller by the buyers' agents.
  • 11/14/12 - evening - One offer chosen and accepted by seller; contract formed
  • 12/19/12 - sale recorded. One delighted seller; one happy buyer.

PS: About the "Proper Pricing" It's imperative that you work with a Realtor® who understands the nuances of your particular market segment and place. Don't be mislead by what you might see online.

  • Zestimate, 835 Woodhams Oaks Place 95051Zillow's Zestimate: $383,154.
  • List Price: $449,000.
  • Sales Price: $510,000 (more than 13% over list price; more than 33% over the Zestimate.)

As I said, one delighted seller.

Let me know if I can help you achieve your real estate dreams.

--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®


CA DRE#10215160; 650-465-4547

Peninsula Living Business Page



Comment balloon 12 commentsLottie Kendall • December 21 2012 06:06PM


Good Job! Congratulations on your closing! Whoop!

Posted by Sussie Sutton, David Tracy Real Estate for Buyers & Sellers (David Tracy Real Estate) almost 8 years ago

Lottie, You exemplify how listing and selling a home is done professionally.  Gheez ... I guess the seller is Happy!  With so little inventory available there is little wonder why the buyer is happy too.  Money talks and sellers listen!  Congrats on a job very well done. 


Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) almost 8 years ago

I popped to wish you a Happy Birthday. What a wonderful Christmas gift. Another home sold. Congrats!1

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) almost 8 years ago

Lottie - Congratulations on your recent closing. You are a true example of a professional agent. Glad your sellers selected the best to represent them.




Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) almost 8 years ago

Thank you, Sussie and Sharon. Exciting times for seller and buyer, both.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) almost 8 years ago

Kathleen, Sarah & Les, thanks for the birthday wishes and your kind words. It's always sweet to work with people a second and third time.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) almost 8 years ago

Congratulations on the sale Lottie.  Have a great Christmas! 

Posted by Jim Patton, Realtor - Stanislaus ,Merced, San Joaquin Counties ( Aspire Home Real Estate 209-404-0816) almost 8 years ago

Jim, thank you. Wishing you a wonderful Christmas. Looking forward to reading many more of your posts, and perhaps getting to meet you in person in 2013.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) almost 8 years ago

Nice examples in your blog posting - well done the Lottie Kendal way!  Merry Christmas and happy holidays to you and yours!  See you next year on Active Rain.  :)

Posted by Cara Marcelle Mancuso, Call a Marana neighbor, I'm THERE! LONG REALTY (Long Realty - Dove Mountain, Marana AZ) almost 8 years ago

Cara, wishing you much continued success in your Marana, AZ neighborhood! Merry Christmas!

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) almost 8 years ago

Holy cow, good for you and the seller

Posted by Jonathan Hall, Realtor - Danbury,CT Area Real Estate~203-417-0523 (William Pitt Sotheby's International Realty) almost 8 years ago

Thanks, Jonathan! Sellers in our area are definitely in the catbird seat, although they still need to prepare the property for sale, price realistically, and they need marketing. Then, the market will dictate the price. Buyers here can't have faint hearts! Best to you,

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) almost 8 years ago