In our industry, we real estate agents are often reminded not to be a Secret Agent. Occasionally I need to remind a seller not to be a Secret Seller.
"I don't want to have any Open Houses. I don't want the neighbors to know the house is for sale."
That's when I have my Secret Seller talk.
"Mr/Ms. Seller, I understand your concern about opening up your house to the neighbors. When I sold my own house a couple of years ago, I had that same initial twinge, it felt like an invasion of privacy. But, your neighbors can actually be a wonderful source for bringing in the right buyer. Their friends might have told them they wished they could live in this neighborhood. The neighbors probably know people who are looking to buy a home today, and they can help us market your home by calling those friends and alerting them. Let's put the neighbors to work for us. What I'd like to do is deliver a note to your neighbors several days in advance of an open house, inviting them to come and to bring friends who are looking to move to this area. Let's make the neighbors part of our team. Would that be OK with you?"
In our area open houses are well attended, and more than once a listing has resulted in a sale to someone who stopped by an open house, fell in love with it and bought it -- even though it didn't meet their 'requirement' and their agent would never have shown it to them.
Don't be a Secret Seller and miss the chance of finding the perfect buyer.