A Brutal Apology to Consumers from the Real Estate Industry

A re-blog from our colleague, Bryan Robertson. He gives great advice on how to choose a Realtor® to help you when buying or selling property--and tips of who to avoid

Dear Home Buyer or Seller,


You've been so patient with the real estate industry and for that, those of us who know what we're doing, are eternally grateful. You've been suffering through poor performance for so long that you now trust a website more than the agent you meet at an open house. We understand, really, that it's hard to put a major financial and legal decision in the hands of someone who clearly lacks the expertise, experience, or care to be helpful.


What nobody told you is that most agents will not sell one single property this year. Shocking, right? Not really. They didn't sell one last year either. You should be concerned when the person you hire knows less than you do, right? The Internet has made you pretty smart. That's a good thing, for the good agents.


You see, like many other industries this is a numbers game.  The more we have, the more dues we get, and that's good for us...but not so much for you. Unfortunately, the professionals who do offer knowledge and experience in finance, law, negotiating, contracts, disclosures, and marketing - are far outnumbered by those who...don't.


The overwhelming poor service you've experienced comes from decades of some agents being "commission chasers". We're truly sorry about that! To stop this practice all you have to do is...stop hiring them. It's a vicious cycle and we need your help. Resist the urge to hire someone because you have a tenuous personal connection. Hire someone who actually knows what they're doing and can prove it. Research, interview, and hold to a high standard.


The REAL real estate professionals...

  • care
  • work hard
  • have deep knowledge
  • have extensive experience
  • ...all of which you can't get from a website.


For example, a good listing agent will ...

  • Create a marketing plan that involves more than just the MLS
  • Explain the marketing strategy to you and answer your questions
  • Help prepare your house for market; cleaning, repairs, staging and more
  • Take photos that highlight the best your home has to offer (no date stamps and dark halls!)
  • Write a nice, thoughtful description of your home (more than just a single sentence)
  • Make sure all the major benefits of your home are known to buyers
  • Create a high-quality brochure suitable for selling a home (on good paper too!)
  • Take the time to explain the contracts, disclosures, and other legalities
  • Focus on your needs and not the commission
  • and so on...


A great buyer's agent will...

  • Guide you through comparing towns, neighborhoods, and homes to help you decide
  • Point out pros and cons of the decisions you make
  • Recommend properties before you find them on Zillow, Trulia, or other portals
  • Explain the purchase contract, disclosures, and other obligations
  • Show you property personally (instead of relying on open houses or listing agents)
  • Inspect the property themselves to point out any issues
  • Never "throw you under the bus" during negotiations
  • Follow up after the sale because good agents want lifelong relationships
  • and so on...


You've grown too accustomed to agents who list your property with a single photo and one sentence description. You've been hurt by agents who can fill out an offer, barely, but can't advise you if you're making a good decision. We're truly sorry for those experiences.


Selecting a good agent is just like selecting a good lawyer, doctor, or accountant - ask detailed questions and get detailed answers. Look at what they do, how they do it, and how well their work was done. In the end, the money we earn is done through hard work to make a very complex financial and legal transaction take place as smoothly as possible.


In conclusion, we'd like to thank you for your ongoing support and hope you'll help us as we trim the cancer that has infected our business and your lives. When we do, everyone one of you will finally get the wonderful real estate experience you so richly deserve.



The Real Estate Industry











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 Bryan Robertson, CEO | T: 650.799.9951 | Email: bryan@catarra-re.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc  | 171 Main St #220 | Los Altos, CA 94022



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--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®


CA DRE#10215160; 650-465-4547









Comment balloon 16 commentsLottie Kendall • September 15 2014 06:14PM


Sending love and appriciation. :)

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 6 years ago

Lottie, We know Bryan.  We understand the place from which this post was written. We also work in the same general bay area. I am glad to see you re-blog Bryan's post.  I wrote a point, counter-point post. I am so passionate about speaking honestly and providing consumer awareness!

Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) over 6 years ago

Good morning Lottie. Nice choice for a re-blog. He wrote a very good post, but the bottom line to all of it, saying all this and actually doing all of these things is yet another. The industry as a whole will change it's reputation based on deed.

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) over 6 years ago

Good morning, Lottie.... I missed this post....wow... what a creatively written post for all to read...

Posted by Barbara Todaro, Previously Affiliated with The Todaro Team (RE/MAX Executive Realty - Retired ) over 6 years ago

Hi Laura - thanks for stopping by. Bryan's read is a good one.

Kathleen, I'm off to read yours now.

Good morning, Joe. Deeds always speak louder than words.

Barbara, I don't re-blog often; this one cried out for it, and it's now featured.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 6 years ago

Lottie Kendall ~ thanks for the re-blast "knowing what to do 'as well as" what to avoid in RE is paramount....

Posted by Jon Kolsky, Licensed California Real Estate Broker (Kolsky Realty & Management) over 6 years ago

Thanks for the reblog Lottie.  You've got a lot of readers so this will get even more readership.  Off to read Kathleen's post.

Posted by Bryan Robertson over 6 years ago

Hi Lottie: I have to visit the original poster after this. I thank you for the re-blog.

Posted by Maria Gilda Racelis, Home Ownership is w/in Reach. We Make it Happen! (Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington) over 6 years ago

Hello Jon - it's up to us to raise the bar

Maria, yes, please do.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 6 years ago

Thanks for sharing this blog. Have a most productive September.

Posted by Roy Kelley (Realty Group Referrals) over 6 years ago

Wishing the same for you, Roy.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 6 years ago


Thanks for sharing an outstanding re-post.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 6 years ago

Real Estate Agent Lottie Kendall in San Mateo, California at (650) 465-4547, this is an insightful Active Rain article.

Posted by Will Nesbitt, Nesbitt Realty is a family-run brokerage. (Nesbitt Realty at Condo Alexandria) over 6 years ago

Good reblog.  Not all agents are created equal.  We all pass the same tests within our states, but that isn't the stuff that helps us best represent our clients.  Our skill and experience does.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 6 years ago

Hi All - I thought Bryan wrote a good article in a catchy way.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 6 years ago

Love the info and the way it's presented Bryan.

Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 6 years ago