Countdown to Thanksgiving - newsletters still generate calls

Today I woke feeling thankful for my early morning hike buddy and the morning hike we had in store; for my car that would safely get me to our trail head; for another great friend and client who often meets for breakfast after my hikes.

While I breakfasted, the phone rang. 10 minutes later my meeting broke up so I listened to the voice mail and then called back promptly,

"...my name is Judy, my cell phone is xxx-xxx-xxxx..... I'm calling in regard to my mom's house...we're not ready to sell now but will be in the future....would like an opinion on what we should do to get the house ready, and of course a price estimate....."

It turns out she and I both had time to meet and for me to tour the house this morning. She's wowed by my quick response; I'm wowed to know once again that printed newsletters, sent regularly, still make the phone ring.

old-fashioned paper newsletters

During the course of our conversation I learned that she called me due to these newsletters, which aren't sophisticated at all, but easy to read, a mix of general interest things and real estate, including market stats and activity level in the area. I'll be keeping in touch with her, giving her the information she requested....and more.

Today I'm especially thankful that old-fashioned paper newsletters are still a viable way of reaching sellers.

 

--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®

Pacific Union International

CA DRE#10215160; 650-465-4547

Lottie@LottieKendall.com

www.LottieKendall.com

Peninsula Living Business Page

www.SFCondosForMe.com

 

 

Comment balloon 15 commentsLottie Kendall • November 22 2017 12:22AM

Comments

Newsletters old paper style and email most touch people in a unique way. I like them too. 

Posted by Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI, Arizona Homes and Land Group/ Buy or Sell (HomeSmart Real Estate) 11 months ago

Lottie your post is a very motivating! This is a great lesson - never underestimate the power of a good newsletter, especially ones that are consistently sent illustrating your knowledge and expertise. Just because someone isn't ringing your phone immediately, it doesn't mean they aren't planning to call you, and you never know when that phone will ring!

You had a great morning and even though it was a surprise, you were still well prepared. Way to go, Lottie!!!

Posted by Patricia Feager, Selling Homes Changing Lives (DFW FINE PROPERTIES) 11 months ago

Good evening Lottie Kendall,

Old fashion newsletters and print material do bring in calls. People are off work and have time to make calls or emails. My calendars are being delivered to my niche market and sphere of influence..already had 5 calls!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) 11 months ago

Newsletters sent out on a consistent basis, still work wonders. Most agents do not have the patience which is unfortunate for them but good for you. Just keep on mailing!

Posted by Eva B. Liland with Century 21 Doug Anderson, Glad to be of Service (Century 21 Doug Anderson) 11 months ago

Hi Jeffrey Masich/ Associate Broker, MBA - I send my newsletter via snail mail to about 500 people; another 150 or so get the email version. 11 months a year these go out; in early December a Christmas card takes the place of the newsletter.

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Pacific Union International) 11 months ago

Hi Patricia Feager - that phone call was a welcomed one this morning; a new contact and future seller.

Dorie Dillard - you've gotten a great response to your calendar mailing; about how many do you send out?

Hi Eva B. Liland with Century 21 Doug Anderson - I've been mailing these out for probably 15 years; it's a part of me. I realize about a 5:1 payback each year, the best I can figure.

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Pacific Union International) 11 months ago

Lotte,

In my opinion, nothing is old-fashioned as long as it works...and you have proven that.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 11 months ago

I often find that everything old is new once again, when it comes to newsletters.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 11 months ago

Thank you for  sharing. Wishing you and your family  Happy Thanksgiving.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) 11 months ago

Good morning, Ron and Alexandra Seigel - tried and true still brings good results, I'm happy to say.

Hi Gita Bantwal - happy Thanksgiving to you, too.

Good morning, Myrl Jeffcoat - I've been sending these newsletters for so many years I would miss getting them out if I stopped! I'm glad they still work as intended.

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Pacific Union International) 11 months ago

Newsletters work out pretty well no matter what time of year it is. it’s very good stuff!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 11 months ago

Not cutting edge or sexy, but the paper newsletters, mailed consistently, still generate calls, Laura Cerrano - and that's the goal!

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Pacific Union International) 11 months ago

Great job, Lottie - both with the 'simple' newsletters and the quick response! I know they'll be pleased to have you market and SELL their mother's home. Good luck!

I hope you and yours have a wonderful Thanksgiving!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 11 months ago

Glad you shared your positive experience with Newsletters.

Old ways are not always bad ways.

Thanks

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) 11 months ago

These are the kind of calls we all want. They don't happen without getting the word out.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 11 months ago

Participate