Follow-up: Newsletter or Postcards Best Way to Reach Seniors?

Three months ago I sent out my first monthly mail to a targeted mailing list of Senior homeowners in an area I work (San Mateo County, California.) Each month I sent out one postcard--no responses of any kind.

Last week I sent out the first newsletter to the same group--so far, I've heard from two recipients. One asked to be removed from future mailings (I've happily complied.) The other had further questions about some information I mentioned about possible property tax assistance for low-income Seniors -- good proof that newsletters get read, and I've now made a new contact.'

I'll let you know when I get my first listing!


--- Come for a visit; Stay for a lifetime!

Lottie Kendall, Realtor®


CA DRE#10215160; 650-465-4547

Peninsula Living Business Page



Comment balloon 8 commentsLottie Kendall • September 10 2008 02:27PM


Crongratulations Lottie - newsletters are favorable in our 55+ communities too.

Posted by Chris and Maria Jeantet, Redding CA Real Estate Couple (Coldwell Banker C&C Properties) over 11 years ago

I would agree - the demographic reads print more frequently than email

Posted by Scott Hoen, COO, Hollywood Title Company 714-270-9607 ( over 11 years ago

I think it is just a matter of timing.  I do mailings and it all depends on if it is time for someone to list or buy if they respond.

Posted by Gene Allen, Realty Consultant for Cary Real Estate (Fathom Realty) over 11 years ago

Thanks for your comments, Chris, Maria, Scott and Gene -- I tend to favor the newsletters because they are "sticky" in the same way Reader's Digest is sticky.  I haven't yet decided whether they should be quarterly, with monthly postcards in between, or what. It'll be fun working it out.


Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 11 years ago

I've been mailing newsletters (I'm on the 3rd issue now) and they are getting a huge response. I have not gotten any direct business from them yet, but it gets mentioned when I run into someone who has received one. They seem to really enjoy the articles. Plus I clip newspaper articles from the local paper, if they are in the pic or article, and I mail that along with the newsletter. That's going over real well.

Posted by Melissa Sall, Realtor ~ Belmont County ~ Ohio (Sulek & Dutton Real Estate) over 11 years ago

Lottie, I send out a newsletter every other month and I know several readers appreciate the tips, recipes and news. I haven't had much luck with postcards.

Posted by Debbie Malone, From Lynchburg To The Lake (434) 546-0369 (Londeree's Real Estate & Property Management) over 11 years ago

I am researching blogs about mailing newsletters. Thanks for the tips.

Posted by Deb Clifton, Broker/Realtor, e-PRO, CNS (Coldwell Banker Advantage) about 11 years ago

Debbie, good luck with your marketing. We're constantly improving and trying new things, right? I believe consistency is probably the #1 determinant of the success, more so than the what.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) about 11 years ago